- As Seen in Homes & Land of Panama City and Beaches -

When it comes to selling your home, time is of the essence. Peaked interest in a new listing happens within the first thirty days; the longer a house sits on the market, the less appeal it has to potential buyers. Sell your home faster by following these five simple tips!

1. Price it right.
You may be tempted to set your initial asking price either far above or below market value when looking for a quick sale. However, some experts recommend researching comparable sales in the area and setting your price in the mid-range between high and low. Others suggest asking 10% less than the lowest sale price. Your best option, though, may be to hire a real estate agent whose knowledge of the market will help you come up with the right number to help your home sell faster.

2. Maximize marketing.
Realtors have several marketing tools to make sure that a property gets plenty of exposure. If you want to maximize visibility, don’t overlook the power of the internet. More and more buyers are using the internet to find their perfect home, so I make sure your house is listed on popular real estate websites such as HomesAndLand.com and spread the word on social media sites such as Facebook and Twitter. I also believe in the power of print - Homes & Land Magazine is an incredible way to get your property into the hands of home buyers! First impressions count, so I will have plenty of high-quality photos of your property posted online. You can download my marketing package below.

3. Be show ready, all the time.
Keep your house clean, decluttered, and remove an overabundance of personal items. Consider hiring a home stager to maximize your home’s potential. Curb appeal can make or break a sale before buyers even walk in the door, so keep the yard spotless. Making your home available to view at the drop of a hat can be crucial for a faster sale, so try not to restrict days and times for showings.

4. Eliminate potential stumbling blocks.
Making small improvements to your home can be key to generating a fast sale. The improvements don’t have to be extensive—painting or installing a new kitchen sink are quick upgrades with big impact. You may also want to consider paying for a pre-sale home inspection. By doing so, you’ll be able to address major problems early on, and you’ll have the inspection and follow-up reports available to show potential buyers.

5. Offer incentives.
Sweetening the pot is a good way to help entice buyers and ensure a faster sale. Offering to pay all or part of closing costs or to prepay taxes are typical incentives, as is allowing the new homeowner to move in quickly. Outside-the-box incentives such as offering to pay for a year of yard maintenance, transferring home warranties, and other creative ideas may also help speed up a sale.

Sources: Wikihow, Money Girl, Trulia, US News

Download My Marketing Plan Here:

Targeted Marketing

A great marketing plan must include targeted contact with potential homebuyers, as well as showcasing to other real estate agents who can also bring buyers.

The marketing plan for your property will be custom designed to best suit your needs. This gives you a glimpse at the services I offer while your property is listed as well as on and offline marketing that will get your home SOLD fast!

• Price your property competitively, while getting the highest and best price for you.

• Take professional photos of your property.

• Enter your property in the Multiple Listing Service (MLS) and provide a copy for your approval.

• Make a video of your property for upload on all of my social and online outlets.

• Suggest changes that will enhance the salability of your property.

• Advertise your property on Realtor.com, Trulia, Zillow, Twitter, Facebook, and YouTube.

• List your property on ListHub, where your home will be advertised on over 70 additional websites, then the information is broadcast to over 900 additional websites.

• List your property within Homes & Land of Panama City and Beaches Magazine, available from Inlet Beach to Port St. Joe in hundreds of key locations including the airport and Pier Park.

• List property on HomesAndLand.com as well as over 20 other syndication partners generating over 200 million plus unique visitors every month.

• Broadcasting your property to a database of over 5,000 contacts.

• Monitor listings and sales in your neighborhood to keep you apprised of what is going on around you.

• Feature your home on multiple websites, including my website BikerScott.com, my Homes & Land website BikerScott.HomesAndLand.com, as well as WestBayProperty.com.

• Contact a minimum of 25 people per day about purchasing property.

• Keep you updated regularly on the activity of your home all the way to closing.


The Importance of Pricing Correctly

The first 30 days your home is on the market are crucial. It is your “window of opportunity.” There are buyers waiting for a property like yours. If it is overpriced they, as well as realtors, will move on to something else. On the other hand, priced right then the property will sell.

Many sellers like to “test the market” hoping someone will pay more than the market value. Priced too high means the seller will eventually have to reduce the price to generate interest. This process can stigmatize your home and keep buyers and realtors away. Think carefully before making such a decision.

Seller Net Sheet

Typical Sellers Cost

Commission (6%): Commissions are split 3% to West Bay Property and 3% to the Broker who brings the buyer.

Owners Title Policy: The cost for Owner’s Title Insurance is $575 for the first $100,000 and $500 for each additional $100,000. This insures the buyer that they have clean title to the property and that there are no outstanding liens, etc.

Doc Stamps on Deed: This is the State of Florida transfer fee. It is .007 times the purchase price.

Closing fee: This is the cost that the title company charges to hold the escrow money, prepare the closing documents, close the file and disburse the funds.

Search Fees: This is a title company fee that is charged for searching the history of the property to verify clear title.

Property Tax Proration: Taxes are paid in arrears. That means you are responsible for the property taxes from January 1st until the day of closing.


M. Scott Roberts, REALTOR®
West Bay Property Inc
203 N. Hwy 79, Suite D
PC Beach, Fl 32413

"The Realtor that Rides"

Master Mason